It might just be the programs I watch and movies I see, but soda commercials seem to be about running around all hyper and/or doing dangerous high-risk stuff... like the Coca-Cola commercial that ran before the screening of "Scream 4" I saw Friday that featured a bunch of Nascar drivers singing the Coca-Cola jingle while speeding around the track with Coke bottles in the cup-holders of their race cars.
But at one time, however, there were Coke ad campaigns that revolved around the opposite, pitching Coke as a relaxing beverage to be enjoyed between the hectic and wild moments. Maybe it's because I'm ready for a break after a couple of stress-filled months, but pausing for a quiet drink or two seems like an awfully appealing idea right now.
It would be even better to take a "pause that refreshes" if Coke still cost 5 cents a bottle!
But at one time, however, there were Coke ad campaigns that revolved around the opposite, pitching Coke as a relaxing beverage to be enjoyed between the hectic and wild moments. Maybe it's because I'm ready for a break after a couple of stress-filled months, but pausing for a quiet drink or two seems like an awfully appealing idea right now.
It would be even better to take a "pause that refreshes" if Coke still cost 5 cents a bottle!
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